Olivia Parr Rud is an internationally known speaker and author of Data Mining Cookbook (Wiley 2001). She has over 23 years experience in marketing with a 14-year emphasis in data mining and statistical analysis for a variety of industries. Using her blend of analytic skills and creative talents, Olivia provides direction and training for her clients in the areas of acquisition, retention, risk and overall profitability.
Through OLIVIAGroup, she offers a combination of services designed to empower companies to maximize their database marketing potential through strategic consulting, predictive modelling and data mining. Current clients include SIGMA Marketing, Xerox, Hewlett-Packard etc. Olivia also serves as faculty member for Data University, an online university that features experienced database marketing professionals who provide one-on-one training worldwide via the Internet.
Olivia has held senior management positions at Fleet Bank, National Liberty Insurance and Providian Bancorp. She has a BA in Mathematics from Gettysburg College and an MS in Decision and Information Systems, with a concentration in Statistics, from Arizona State University.
Entrant opinions:
- “I was extremely impressed with Olivia Parr-Rud’s approach to companies successes in general and the benefits of the use of psychology and management knowledge. Additionally, I really enjoyed the case studies demonstrating that all implementers of Data Warehousing and Data Mining solutions are facing the same problems as we do. Panel discussions with active inputs of both panelists and attendees were also of excellent quality,” Iva Šlegrová, IT Architecture Specialist, Czech Telecom
- “I attend Data Symposium every year. This year the Symposium was oriented more strategically. I think it represents a current direction in our industry – moving from technological to strategic problems, ” Pavol Horanský, Head of DWH, Tatra banka
- “The Quality of the Data Symposium is markedly increasing year by year. There were many speakers and attendees, who have a deep knowledge of the industry, taking part in this year conference. All of them were able to exchange and share their experiences without any barriers,” Luboš Mrázek, Head of BI Department, eBanka
- “Data Symposium was a huge success. I most enjoyed Olivia’s speech, which was focused on the success factors of Business Intelligence implementation. I also liked the concrete case studies from practice, ” Anna Borovská, IT Architecture Manager, Czech Telecom
Number of attendees:
- 146 (customers)
67 (journalists, special guests from partners – Informatica, Microsoft, SAS, Adastra)
Target group:
- Management and Government Officials, CIOs and IT Directors, IT Specialists, DW/BI Directors, Managers and Executives, IT/IS Development, Operations and Testing Directors, Managers and Executives Data Mining Specialists
Organizers:
- DW Club (www.dwklub.cz) is an independent body of DW/BI professionals in CR and SR.
- Adastra Corporation is an international consultant providing leading software solution for your business.
Partners:
- Informatica (www.informatica.com) is a leading provider of enterprise data integration software. More than 2,200 companies worldwide rely on Informatica for their end-to-end enterprise data integration needs.
- The mission of Microsoft (www.microsoft.com) is to enable all
people and companies throughout the whole world to utilize their full potential.
- SAS (www.sas.com/cz) is the world leader in delivering complete IT solution for Company Management, Business Inteligence, Data Mining and Analytics. SAS delivers
The Power to Know®.
Media partners: